By Belle Lin
Weeks before her big date, 22-year-old Gigi Burt was still restless. She bought a new outfit, got her hair done, and most importantly, whitened her teeth. Hoping to restore the radiance in her smile, whitening her teeth was the last step in achieving what advertisers call the “all-American” appearance.
According to the American Academy of Cosmetic Dentistry, the number of bleaching procedures cosmetic dentists have performed has soared by 50 percent for the past three years. Fueled in part by aggressive marketing, this trend toward teeth whitening has a new generation of young people craving the next beauty fix- turning whitening into the newest, easiest, and sometimes cheapest cosmetic fad.